More 3D-Printed Steaks Expand to Europe

More 3D-printed steaks are making their way to Europe, as Israel’s Redefine Meat partners with Giraudi Meats to distribute its ‘New Meat’ steak cuts produced on 3D printers. With a goal to establish their products as an alternative to conventionally produced meat, Redefine Meat operates large-scale 3D printers in their Tel Aviv and Netherlands locations. The company utilizes ingredients such as soy and pea proteins, chickpeas, beetroot, nutritional yeasts, and coconut fat to create their plant-based meat. They are launching tenderloin and strip loin steaks, and have plans to expand their distribution to other European countries in the coming years.

In recent years, plant-based meat alternatives have gained popularity, and Redefine Meat is among the companies at the forefront of this trend. While some customers have returned to animal meat products due to concerns about inflation and recession, Redefine Meat remains focused on their mission. Over 1,000 restaurants currently offer their steak cuts, and the company plans to expand to France, Italy, Greece, and Sweden this year, with further expansion to other countries in 2023. They envision a future where plant-based meat plays a significant role in the industry and coexists alongside traditional animal meat, emphasizing the positive impact on the environment and the supply chain.

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3D-Printed Steaks Expansion in Europe

Partnership with Giraudi Meats

Great news for steak lovers in Europe! Redefine Meat, an Israeli company specializing in 3D-printed steaks, has partnered with importer Giraudi Meats to drive European distribution of its innovative “New Meat” steak cuts. This partnership aims to establish Redefine Meat’s products as a compelling alternative to conventionally produced meat.

Driving European Distribution

With this strategic partnership, Redefine Meat is set to make its mark in Europe. Giraudi Meats will play a crucial role in expanding the distribution network for Redefine Meat’s 3D-printed steaks across the continent. This collaboration will allow more consumers to experience the future of meat production and taste the deliciousness of these innovative plant-based steaks.

Alternative to Conventionally Produced Meat

Redefine Meat’s 3D-printed steaks offer a sustainable and ethical alternative to conventionally produced meat. By utilizing advanced 3D printing technology, Redefine Meat is able to create high-quality steak cuts without the need for raising and slaughtering animals. These plant-based steaks provide a comparable experience to animal meat while reducing the environmental impact associated with traditional meat production.

Overview of Redefine Meat’s 3D Printing Process

Large-scale printers at headquarters and new factory

Redefine Meat operates large-scale meat printers both at its headquarters in Tel Aviv and at a new factory in the Netherlands. These state-of-the-art printers are capable of producing a wide variety of customizable steak options, allowing consumers to choose the perfect cut and customize it according to their preferences.

Customizable steak options

When it comes to creating your perfect steak, Redefine Meat offers a library of different slabs to choose from. Each slab can be adjusted according to your desired amount of marbling, channel fat, and external fats. This level of customization ensures that every steak is tailored to meet your specific taste and texture preferences.

Ingredients used in the printing process

Redefine Meat’s 3D printing process utilizes a range of plant-based ingredients, including soy and pea proteins, chickpeas, beetroot, nutritional yeasts, and coconut fat. These carefully selected ingredients are transformed through additive manufacturing to create a meat-like texture and provide an experience that mimics the taste and mouthfeel of animal-based meat.

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Launch of Tenderloin and Strip Loin Steaks

Research on meat components

Over the past two years, Redefine Meat has conducted in-depth research to understand the components that make meat so appealing. By identifying key components found in animal meat, Redefine Meat has been able to recreate them using plant-based ingredients. These plant-based alternatives offer the same level of performance as traditional meat, ensuring that consumers can enjoy a good cut of meat without the use of animals.

Recreating components from plants

Through additive manufacturing, Redefine Meat is able to recreate the exact feeling and experience of consuming a high-quality steak. By combining the knowledge gained from meat research with advanced 3D printing technology, Redefine Meat has successfully manufactured mouthwatering tenderloin and strip loin steaks that are indistinguishable from their animal-based counterparts.

Additive manufacturing and meat-like texture

Additive manufacturing plays a key role in achieving the desired texture of Redefine Meat’s 3D-printed steaks. Layer by layer, the printing process builds the steak, resulting in a meat-like texture that closely resembles the experience of eating traditional meat. This innovative approach to meat production opens up new possibilities for creating sustainable and ethical alternatives to animal-based meat.

Competition in the Plant-Based Meat Market

3D printing technology used by Spanish startup novameat

Redefine Meat is not the only player in the field of 3D-printed plant-based meat. Spanish startup novameat is also utilizing 3D printing technology to manufacture vegetarian steaks. This competition highlights the growing interest and investment in the plant-based meat market, as companies strive to provide consumers with more sustainable and ethical alternatives to animal-based products.

Inflation and recession affecting plant-based meat alternatives market

While the demand for plant-based meat alternatives has been on the rise in recent years, the market has faced challenges due to inflation and recession concerns. These economic factors have influenced consumer purchasing behaviors, with some customers opting for cheaper animal meat products. However, the long-term potential for plant-based meats remains strong, as sustainability and ethical considerations continue to drive consumer preferences.

Beyond Meat’s sales outlook cut

Even industry leaders like Beyond Meat have felt the impact of market uncertainties, leading them to cut their sales outlook. However, Redefine Meat remains undeterred in its pursuit of innovation and expansion. With its strategic partnerships and commitment to providing high-quality plant-based meat options, Redefine Meat is well-positioned to navigate the competitive landscape and capture market share.

Redefine Meat’s Global Ambitions

Availability in Israel, Britain, Netherlands, and Germany

Redefine Meat’s products are currently available in Israel, Britain, the Netherlands, and Germany. This initial availability has allowed consumers in these countries to experience the future of meat and embrace the benefits of plant-based alternatives.

Plans to launch in France, Italy, Greece, and Sweden

Building on its success in the initial markets, Redefine Meat has ambitious plans to expand its distribution to other European countries. The company has set its sights on launching its 3D-printed steaks at restaurants and butchers in France, Italy, Greece, and Sweden later this year, further increasing accessibility to its innovative products.

Expansion to dozens more countries in 2023

With its continued success and growing demand for plant-based meat alternatives, Redefine Meat has set its sights on further expansion. In 2023, the company plans to bring its 3D-printed steaks to dozens more countries, solidifying its position as a global player and offering consumers around the world an ethical and sustainable choice for their meat consumption.

The Future of the Meat Industry

Redefine Meat’s vision for plant-based meat in the next decade

Redefine Meat envisions a future where plant-based meat, such as its 3D-printed steaks, becomes a significant part of the meat industry. As awareness of the environmental and ethical impact of traditional meat production grows, more consumers are likely to embrace plant-based alternatives. Redefine Meat aims to be at the forefront of this shift, driving innovation and offering consumers an ethical and sustainable choice without compromising on taste and experience.

Coexistence of traditional and plant-based meat industries

Despite the rise of plant-based meat alternatives, Redefine Meat acknowledges that the traditional meat industry will continue to coexist alongside the plant-based industry. While the adoption of plant-based meat may increase over time, many consumers will still choose high-quality meat from animals. Redefine Meat recognizes the importance of catering to different preferences and believes that both industries can thrive side by side.

Environmental and ethical impact of plant-based meat

The environmental and ethical impact of plant-based meat cannot be overstated. By reducing the reliance on animal agriculture, plant-based meat significantly lowers greenhouse gas emissions, reduces water usage, and mitigates deforestation. Furthermore, the production of plant-based meat eliminates the need for animal slaughter, addressing a key ethical concern for many consumers. Redefine Meat’s focus on sustainability and ethics highlights the potential for plant-based alternatives to revolutionize the meat industry.

Conclusion

With Redefine Meat’s expansion of 3D-printed steaks in Europe, an exciting future awaits meat lovers. The partnership with Giraudi Meats, the availability of customizable steak options, and the utilization of advanced 3D printing technology all contribute to Redefine Meat’s success in driving the adoption of plant-based alternatives to conventionally produced meat. As the plant-based meat market continues to evolve and gain traction, it will have implications for the traditional meat industry and consumer preferences. With a commitment to sustainability, ethics, and innovation, Redefine Meat is poised to lead the charge towards a future where high-quality, delicious, and sustainable plant-based meat options are readily available to consumers around the world.

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